"Buy less. Choose well. Make it last. Quality, not quantity. "
This is a quote from designer Vivienne Westwood that I take to heart when it comes to my own company. As a young fashion label, it is our mission to make a difference in the leather goods industry. We stand for minimalist, high-quality products, ethically produced and honestly priced.
Nowadays, there is a growing number of companies that are challenging the status-quo of the 'fast fashion' industry and we are happy to be one of them. This second most polluting industry in the world undertakes at the expense of people and nature and seems unstoppable.
But despite this knowledge and my concern for the environment, I still pass by large multinationals from time to time and get my hands on some cheap seasonal items. But why?
We need to break the crazy 'habit' of buying as much as we can at the lowest possible price. Would you also like to live a more conscious life and make choices that are not only good for you but also for your environment? Great!
Think of a simple decision such as buying sustainable fashion more often. This can cause a huge shift in your ecological footprint. It is time for a change and I hope you are eager to contribute.
Keep these 5 benefits of sustainable fashion in mind when you go shopping next time.
Buy less, but better. Buying high-quality fashion does not only mean that your purchases last longer, but you also think better about what you buy. No more bargains left behind in the closet, but items that you can cherish for a long time.
2. Cheap fashion is not really cheap
If the price tag of durable clothing stops you, think again. You can also state that sustainability is not always more expensive. The difference lays in “cheap” on the short-term or affordable long-term.
A €40 ‘plastic’ bag that is falling apart after a few months of daily use or a durable leather bag that will last for seasons to come? It should actually be an easy decision. Furthermore, cheap fashion is not cheap because one day we all have to pay the price. The damage it is causing to our planet cannot be overseen.
3. Better for the environment
The fashion industry is responsible for 10% of the CO2 emissions, costs a lot of energy and uses huge amounts of water. Numerous chemical processes are also used that are harmful to man and the environment.
The fast fashion industry consumes so many raw materials that partly end up unused or on a big pile of waste after a short lifespan. Buying sustainable fashion causes awareness for the environment and contributes to a better world.
4. Better for people
You probably heard the stories of child labor, extremely low wages, long working weeks, unsafe workplaces and poor working conditions. If you buy sustainably, you contribute to a better local economy.
5. Good for your health
We have to take care of our body and this also means taking into account what we wear on our skin every day. Our vegetable tanned leather is made without harmful chemicals. You can read more about this in our blog post about the difference between chrome tanned and vegetable tanned leather.
What do I need to take into account to shop sustainable?
From my own experience, I know that changing a habit does not happen overnight. But switching to a durable wardrobe will bring you a lot of good things. Consider these 5 tips to get on the right track.
5 Tips To Help You Shop Sustainable
Think twice if you want to purchase an extremely cheap fashion piece. Cheap often means that is has been produced in a way with little respect for the environment and working conditions.
Labels do not say everything. A ‘made in Italy’ bag does not mean it is produced with high-quality Italian leather. Nor does it guarantee these bags are made under good working conditions. The Tuscan region is filled with underpaid Chinese workers that provide cheap labor. There are even some faulty practices where bags are produced in developing countries and just the label is sewn in in a European country. Thus try to understand where your fashion comes from. Brands that are consciously engaged in sustainability find it an important topic and also express this in their communication.
Shop at small webshops and shops that only sell sustainable products. Look for companies that work with organizations and that are certified. Or find products that carry a quality mark. You can read more about our quality trademark for leather.
Choose a timeless design with good fit and do not always go for the trends of the moment. We proud ourselves on making timeless designs that are not subject to the latest fashion trends.
Buy second-hand or exchange clothes and accessories that you no longer wear with friends.
Hopefully, I inspired you with this knowledge to choose fewer, but better.
In addition to a healthier world, your wallet will thank you in the long run. Plus you will definitely feel better about whatever your new purchases.